Privacy Policy

Aimito Ltd, trading as Charity Fleetcare, is committed to protecting your privacy. This Privacy Policy outlines what personal data we collect, how we use it, and your rights under applicable privacy laws, including the UK GDPR.

Our policy covers the following scenarios. Please read the “All Scenarios” section first, followed by the specific scenario that best describes your relationship with us.

  1. Visitor to Our Website or Prospect Contacted by Sales and Marketing Teams
  2. Visitor to a Website Using the Charity Fleetcare Platform
  3. Employees of Our Clients with an Account on the Charity Fleetcare Platform

All Scenarios

  • We do not sell your data, nor do we share it for third-party use without your permission.
  • Privacy laws, such as GDPR, give you rights over your personal data, including access, correction, and deletion. To exercise these rights, please contact us at hello@charityfleetcare.org

Scenario 1. Visitor to Our Website or Prospect Contacted by Sales and Marketing Teams

As the Data Controller, Charity Fleetcare processes data based on Legitimate Interest or Consent where required. Contact us if you’d like more information about your personal data or if you’d like to withdraw consent for any processing.

Data We Collect

  • Cookies to track website sessions and interactions.
  • Browsing data, including pages viewed and session history.
  • Contact data from form submissions or emails, including name, job title, company, and contact information.
  • Public work-related information such as your job title and employer.
  • Sales and Marketing Tools data from platforms we use to contact prospects and provide relevant content.

Tools We Use

  • Amazon AWS cloud servers to host this website
  • Google Analytics, Google Tag Manager, Google Search Console and Hotjar to analyse site traffic and visitor behaviour.
  • Google Ads for marketing
  • LinkedIn Ads for marketing
  • Dripify for targeted marketing campaigns
  • MailChimp, Conesso, Brevo, Pipedrive for B2B marketing, scheduling emails
  • Email Service Providers – GoDaddy and Microsoft Outlook, Teams to send emails.
  • Money Penny for customer support.
  • Online document signing tools
  • Microsoft Forms, TypeForm for surveys on Charity Fleetcare products and services

How We Use Your Data

  • Website Operations: To monitor visitor sessions and track engagement.
  • Customer Support and Communication: For responding to inquiries and providing support.
  • Marketing and Sales: To deliver relevant content to those interested in our services and those whose roles could benefit from our offerings.

Scenario 2: Visitors to Websites Using the Charity Fleetcare Platform

In this case, Charity Fleetcare is the Data Processor, processing data on behalf of our clients. Please refer to the relevant client’s privacy policy to understand how your personal data is used.

Data We Process

  • Basic Personal Information: Such as name and email.
  • Browsing and Interaction Data: Information on web interactions and products viewed

Purpose of Data Processing

  • Personalisation: To deliver relevant content or products based on user interests.
  • Transactional Communication: For order confirmations or abandoned cart reminders.

Charity Fleetcare uses the following sub-processors. Please look on our client’s website for more information about the processors and sub-processors used:

  • The Charity Fleetcare SaaS system is hosted by AWS in Ireland, in the EU.

Scenario 3. Employees of Our Clients with an Account on the Charity Fleetcare Platform

Charity Fleetcare acts as the Data Controller and processes data based on Legitimate Interest. For specific information on data usage, please contact us directly.

Data We Collect

  • Account Information: Such as your name, work contact information, and password.
  • Platform Usage Data: Details about interactions with our platform.
  • Session Tracking: Cookies to manage session activities.

Purpose of Data Processing

  • Platform Management: To provide access to the platform and maintain security.
  • Customer Support: For handling queries and communications about our platform.

Data Security and Retention

We use industry-standard security measures to protect your data. Data is retained only as long as necessary to fulfil the purposes outlined above or as required by law.

Your Rights

As per UK GDPR, you have the right to request access, correction, deletion, restriction, or objection to the processing of your personal data. Please contact us at hello@charityfleetcare.org.

Cookies Policy

1. Introduction

Our website uses cookies to enhance user experience and enable our marketing activities. By continuing to browse our site, you agree to our use of cookies.

2. How We Use Cookies

Cookies help us analyse visitor behaviour, improve site functionality, and deliver targeted marketing. Cookies may be used to:

  • Track site visits and session data.
  • Store preferences to improve user experience.
  • Measure campaign performance and website interaction.

3. Third-Party Cookies

We use the following third-party tools that set cookies:

  • Google Analytics for tracking website usage.
  • Hotjar for session recording and behavioural analysis.
  • Conesso for email campaigns.
  • Pipedrive for customer relationship management.
  • Dripify and LinkedIn Ads for marketing campaigns.

4. Managing Cookies

To manage cookies, refer to your browser’s settings. Blocking cookies may affect website usability.

For specific instructions on cookie management, please refer to:

  • Chrome
  • Firefox
  • Safari
  • Internet Explorer

5. Contact Us

For further information on our privacy and cookie practices, contact Aimito Ltd, trading as Charity Fleetcare, at hello@charityfleetcare.org.