How can you increase donations to your charity?
The UK public has been feeling generous. We’ve seen levels of donations increase across the last few years, with a majority of people donating in the last year. But with so many charities to choose from, how does the public know they should pick you?
Even though you’re a non-profit organisation doing what you can to help others, you have to play the game of business. If you want to increase the number of donations you’re seeing, we have some ideas that could help you.
Run an advertising campaign
The simplest way is to run an advertising campaign. What form this takes is up to you: posters, leaflets, TV adverts, and email campaigns are just some of the options. They’re all ways of getting your name out there, which might be especially useful if you’re a smaller, local charity.
Whichever method you choose, there are some key rules to remember. The first is to pinpoint your target audience. Women donate more than men so will you target them? Also, what is your goal with the advert? Always go in with an idea of what you want to achieve as it will help focus your attention and make for a more effective advert.
TV adverts might not be the best bet. If you’re a smaller charity, it might fall out of your budget. But even if you do have the money, many people feel negatively about TV ads. That’s just something you might want to consider as it won’t help you increase your donations.
Run a fundraising event
If you’re strictly looking for more cash donations, then a fundraising event might be the simplest option. Fairs and raffles are always popular choices. Or you can have a bake sale or some themed fun run. They are probably all ideas you’ve heard before. This can be combined with a good advertising campaign to bring more people to your event.
If you’re looking for donations for your shops and need more items, you can organise a donation drive. Again, this can be themed to maximise bringing in what you want. A book drive, clothes collection, or electronics drive are all themes you could use.
Make sure to give people a good reason to donate. Let them know exactly what your charity is trying to accomplish. What will their donation do to help the cause? And giving them an excuse to clean out their attic is an acceptable reason too!
Increase your efficiency
Sometimes, a lack of donations comes down to a lack of manpower. Maybe you’ve got a flood of donations you just can’t process right now. Or maybe people have donations but no way of getting them to your store.
There are ways to still capitalise on these donations though; you don’t have to give up on them. You can make your fleet more efficient, meaning they can pick up more donations throughout their day. Technology is a key player in this tactic; live traffic systems can keep you on the move and a digital schedule means everyone knows where and when they need to be.
These investments can pay their own way in no time. They could even increase your Gift Aid donations, bringing in even more money for your charitable causes. There are plenty of ways you can increase your donations but none are as effective as working on your own efficiency. Once you’ve fixed that, there’s no telling where you can go next.
At Charity Fleetcare, we know how important your fleet is to your daily operations. That’s why we’re dedicated to making your fleet the best it can be. With our state-of-the-art technology, you can increase your efficiency, your donations, and your reputation. If you would like to find out more, visit our website or call us on 0800 014 9797.